Designer Outlet Berlin doubles the size with the opening of the new phase of construction this second stage increases the total sales area of the Center to nearly double, 16,500 square meters. More 40 shop units are added to the previous 40 shops. The 100-million-euro project with its village character reflects the local architecture in Berlin/Brandenburg and offers its visitors a unique shopping and leisure experience. With only 0.9 sq m per 1000 population * Germany currently has the lowest outlet space in Western Europe. The comparison to United Kingdom with 10 qm and Italy with 8.3 sq m is especially striking.
Both are among the most developed markets in Europe. The first phase of construction of the Berlin Designer Outlet opened in June 2009 with 8,500 square metres of retail space in 40 units, providing all year round famous designer and lifestyle brands with discounts of 30% to 70% compared to the manufacturer’s recommendations. Since then, more than a million customers visited the designer outlet Berlin and the Center could one recorded significant gains in performance and sales. The new brand name, which open their shops in the now opened second phase of the designer outlet Berlin, Belstaff, Cinque, converse/Gant include footwear, Desigual, diesel, Escada, fossil, Gant, Jack & Jones / Vero Moda, Lacoste, Navyboot, Titus and Tom tailor kids. They complement the existing portfolio of designer from the first phase of construction as adidas, Calvin Klein, Daniel Hechter, Marc O’Polo operate Polo, Mexx, Nike, replay, St.
Emile, Strenesse, Tommy Hilfiger all own loading units. In addition, the cult brand Ed Hardy opened a Pop-Up store in the first phase of construction. Service facilities of the designer outlet Berlin Kids Club with educational support for the children is also free parking on 2,300 parking spaces in addition to the Panda. Visitors who are looking for good food and refreshments, will find a great range of local and internationally renowned companies such as the luxury ice cream shop Haagen-Dazs, the Illy Cafe, as well as the German fish restaurant chain in North Sea, the Beginning of August has opened its branch in the Center.