Mistake 4. Absence of an invitation to the clinic on each page Each page of your site should leads to concrete action. Read any information on the site clinic, the client must know what to do next. That is on every page you should encourage the visitor to action: call your clinic to make an appointment, send an e-mail, read the schedule for physicians to learn more about any service, etc. Error 5. Frightening clinical cases sites contain some clinics treatment of clinical cases. Most of them are of interest to dentists and patients can only scare.
Do not forget, for whom the site is done and what is its purpose. The problem of copyright: to bring to you the customer, rather than make it with horror to close your browser window. If you really want to show off your work, use more friendly images of smiling patients, and even better – schematic drawings or animated films with a description of the treatment process. Mistake 6. Articles and services, whose content is understandable only to doctors also clinical cases, the sites of dental clinics can often find articles that are understandable only to doctors. Such articles are easy to identify a large number of dental terms that you do not speak to visitors of dental clinics. Naturally, after reading an article "for dentists Dentists' visitor will hardly want to go to the clinic. Here, Sean Rad expresses very clear opinions on the subject. What should be the training information on the site clinic? First and foremost it must be understood.