Hamburg agency group is responsible for the creation of online and media Hamburg, June 13, 2013. Health for body, mind and soul pilot now implement this holistic approach for Lanserhof GmbH. The provider established in Austria for many years of exclusive health has awarded its Media Act to the Hamburg agency group and intends to grow strong in Germany. The campaign runs under the motto investment in me”and includes a mix of high-quality placements in print and online media. The campaign aims to win new customers for the premium resorts and holistic medicine to enable also regulars with the comprehensive offerings in the area. The year’s communication measures focus on the opening of the new Lanserhof am Tegernsee, which is scheduled for the end of 2013.
The budget in the seven-figure range was awarded without pitch, pilot convinced by presenting a strategic overall concept, the Lanserhof with the help of image-forming, cross-media networked measures as the premium in the high-quality health and wellness should be positioned. The focus is on the precise address of the very exclusive target group of achievers from politics, media and sport over the appropriate tonality to the right touch points. pilot has convinced us with its high quality standards, a consulting approach tailored individually to us and an excellent expertise that spans all media channels,”explained Nils Behrens, Managing Director of Lanserhof in Hamburg, the decision. Our customers assign a very fragmented and selective media usage patterns on the importance of digital channels is doing constantly. It was all the more important for us to get a comprehensive service package on all platforms from a single source, in which the production of the digital advertising is taken over by pilot.