Cologne, may 10 event calendar popular cooperates with Germany’s largest bonus programme payback. In the search for interesting events in the area, payback customers now rely on the new iPhone app. The application represents Germany everything from the flea market to the mega event, which has a date and takes place in the immediate vicinity of the user. The data provided popular of the Germany-wide calendar of events, offering also an own platform-independent mobile solution with m.popula.de. The payback iPhone app is the most downloaded application in category lifestyle and we are delighted to have won a new mobile distribution channel for our high-quality content, we expand the network, in which organizers about a popular entry can publish their events as co-founder and Kooperationsverantwortlicher Christoph Grimm in addition.” Popula.de Popula.de is operated by the popular GmbH and offers hundreds of thousands of dates each year Event interested a platform to find events in your area. Anyone can free enter events or browse the different categories. Music and culture through sports to education can be on popular find, what has a public appointment. About payback: Germany’s largest bonus program, which celebrates its tenth anniversary in 2010, consumers now offers the ability to earn points – at around 25 companies in the trade including at Apollo optics, Aral, dm-drogerie markt, Galeria Kaufhof, Linda pharmacies, real, also can be spotted with a purchase via on more than 230 online stores, as for example at Amazon, Apple, Blume2000, priceminister, eBay, Otto, Baur, C & A, Expedia or great deals. In the purses of the Germans, the map according to an Emnid survey has conquered its place: it is equal to the EC and the health insurance card on 3rd place. Points to the value of EUR 162 million were collected in 2009, 90 percent of which were from the payback Customers again redeemed.