One of the words that more fear causes is ” FRACASO” by all the negative connotation that we have given him, besides all the emotional load that entails the same. In agreement with the Dictionary of the Real Academy of the Spanish Language failure is an adverse result of a company or business. Nevertheless, in our so competitive society a tendency has been created to stigmatise to which ” fracasan” and to make think them that they must pay by his adverse results. Hear other arguments on the topic with ecommerce. Whereas to the winners one rises to them almost to the category of heroes. But we analyze of impartial way what is a failure. Failure is not to obtain the result wished when undertaking something new, nevertheless this attempt leaves a great amount us of information, that from knowing how to use it, it is to us more productive than the success in many occasions. In what sense? When having success we only have a positive result to our actions but that does not guarantee that the success is permanent, in the case of failing, we received feedback that it indicates to us what is what it does not work and what it must to improve.

In fact the great industralists embrace the failures since they are the form to be perfecting a project in such a way that when getting to be successful finally they can be sure that the long crossed way has left a great knowledge them on the subject and has made them therefore more forts and experts in the matter. By the previous thing we begin to see the failure with new eyes; not as a curse and something than we must be shamed, on the contrary we see the failure like the opportunity learn, improve and fortify itself. In this way the fear to undertake something new by fear to the failure will tend to disappear and therefore more we will be animated to undergo new things to try time and time again, until being experts in the matter and to achieve the success. A clear example of the previous thing is as much the athletes or the dancers whom they must try during long hours and to perhaps lose many competitions, to undergo injuries and falls before managing to crown recognized champions or dancers. The fact time and time again to continue trying in spite of the adverse results it is the persistence and she is this one, not only a great quality of the human character, but one of the most powerful tools in the profit of our objectives. In addition the flavor to the success will be sweeter after to have raised the long stairs of payable failures without to have given to us by.