It is bought not long ago, Bonn/Langenhagen has what four wheels of success or failure of the auto industry is determined not only by technical innovations. Also the brand image is very important. But the brands are in crisis, claiming the magazine of cpwissenFACTS. At least, not all manufacturers dominated the art to wear technology and values comprehensible and effective in the market. Is gekupfert at the plate on four wheels, what keeps this stuff. Result is a uniformity of models, distinguishable only in details such as the front bumper, headlights and marker labels.
But how long is something the star on the bonnet as a justification for a 20 percent higher final price compared to technically comparable vehicles? \”, so the magazine.\” \”\” Instead of dealing with the acute crisis of the brands, the carmaker would rather Sunrise opposed \”to the development of markets between Russia, India and China, where seemingly everything is bought, what four wheels has\”. The recommendation of the magazine, \”\” \”what the new world of business media\” wants to present, is therefore: automakers become more even today take care of their communication and will turn in opinion-forming processes must. \”Cars are highly emotional products just in Germany,\” know the Cologne marketing expert Dr. Frank Neuhaus. Strong brands must therefore also emotional their customer loyalty.\” If a car brand stringently, to redeem their brand promise through the product, its employees and a holistic brand communication during and after the sale, the binding forces to car brands are extremely strong. This includes a brand promise, varied experience and potential customers and inspires them according to Neuhaus.
Each brand must offer a unique blend of contact points, underlining the brand essence. It will be decisive, from customers a way to make cohesive Community\”, explained the marketing expert. Virtual elements such as online performances, Advertising, newsletters, company magazines are complemented by staff living real elements, such as the brand idea, high-quality retail space with Club character, customer incentives, customer surveys, customer days and incentive systems, their own ideas to contribute and to implement.\” The Daimler AG shows that even highly professional manufacturer of premium tread sometimes barely comprehensible way.