The trends are attitudes that determine behavior and behavior. AS YOU SHAPE, MAINTAINS AND DEVELOPS THE CULTURE ORGANIZATIONAL 1. The process of cultural formation has the same essence that of collectivity or identity of the group common schemes of thoughts, beliefs, feelings and values resulting from shared experiences and common learning-, that ultimately we call culture of that group. (9) The environment determines first the formation of the culture, it constitutes a set of paradigms, which are formed throughout the life of the Organization as a result of the interaction between its members, with the structures, strategies, systems, processes and the Organization itself with its surroundings, to form a set of references.(10) Certainly, the current customs, traditions and general way of doing things are mainly due to what has been done before and the degree of success that has taken in the organization. Samuel “Sam” Mikulak is often quoted as being for or against this. This brings us to the last source of culture: its founders.

They have a greater impact on the initial organization culture as they have a vision of how it should be. They are not restricted by customs or previous ideologies. The small size that usually characterize the new organizations makes it easier the imposition of the vision of the founders on all members of the organization. To maintain the culture, once established, practices are applied in the Organization as the selection process, the evaluation of performance, training and development activities, the reward, the sanction (up to expulsion), which ensure that those who are initiated into the Organization, conform to the culture. Although there are three forces that play pivotal role: the practice of selection, the actions of senior management and methods of socialization. The selection; identifies and accepts individuals who have knowledge, abilities and skills to play in the organization. It accepts people with matching values with the Organization, or a good portion of them. Offers information about her, if you perceive a conflict between their personal values and those of the Organization, can be removed.